The vast majority of patients and consumers take budtender recommendations very seriously. Twenty-two percent of respondents who buy from dispensaries or recreational shops report always following the budtender’s recommendation and another 69% seriously consider the budtenders recommendation, though they weigh other factors in as well. This holds true for patients/consumers of all age groups, and for women and men alike.
With that being said, it seems very unfortunate as we hear time and time again about how the budtenders didn’t take the time to help explain the products, that the customer service was horrible or that they didn’t listen to the needs of the patients and consumers.
So how do we as an industry fix this? Well MJ Hybrid Solutions is set to do just that. MJ Hybrid Solutions is an online training and educational platform for the cannabis industry. The MJ Hybrid training system is designed to teach employees the sales skills and knowledge needed to increase customer awareness, individual sales, and overall profitability for their business.
On July 18th, 2017 MJ Hybrid announced the official launch of its retail sales training for cannabis dispensaries. The platform, which utilizes an interactive, online training model, will be made available to train budtenders across the nation.
Melissa Jane Stapley (MJ), founder and CEO of MJ Hybrid Solutions, developed this training platform based on twelve years of sales and leadership experience, including three years focused solely on cannabis sales and education. Through her experience, she saw a need for budtender sales training in dispensaries, by applying her previous sales training experience and knowledge of cannabis education to create sales training content specifically tailored for budtenders.
More About Melissa
Melissa graduated from San Diego State University and obtained a Master’s from South University in Organizational Leadership. Her passion for leadership training and cannabis education led to the birth of the MJ Hybrid Training System. She is a recent Alumni of Canopy San Diego, a San Diego Cannabis Ancillary Focused Accelerator program and has made it her mission to help train and develop a new wave of compassionate sales leaders to produce results in the fast-growing MJ industry.
The Future of MJ Hybrid Solutions
MJ Hybrid Solutions will roll out its e-learning platform in phases, starting with retail sales and education training. The sales training consists of six training modules focusing on basic sales skills and learning how to ask the right questions, create trust and loyalty with the patients, and increase overall sales. Each module consists of 2-3 short videos with role plays and examples as well as a quiz after each section with a final sales exam at the end and final role play example. The second section consists of education modules with videos and quizzes. Current topics include the Endocannabinoid System, What is CBD, THC basics, and Terpenes in Cannabis.
The enterprise package is for dispensaries and retailers looking for continuous training and development for their sales staff. You will have access to MJ Hybrid Solutions online sales training platform and will be able to monitor the progress and training of each employee. The Individual package is for those looking for a place to learn the tools and skills required to be a successful cannabis retail professional. Upon completion, you will earn MJ Hybrid Solutions professional sales training certification.
In 2018, MJ Hybrid Solutions will begin rolling out its Business to Business (B2B) sales & leadership training.
Interaction is Key
MJ Hybrid Solutions knows that interaction is key. And so they have developed a discussion board on the platform for each group and instructor to communicate in. For each section they are able to go back and review as needed, however, they must complete each module in order to go onto the next one.
They also have created a Facebook budtender focus group and are allowing budtenders to join and interact with others, MJ Hybrid team, including Melissa: click here to join.
To learn more about MJ Hybrid Solutions, go to www.mjhybridsolutions.com